We all have those days, weeks and sometimes even months where brainstorming new content for our online platforms seems really really tough! But good news guys, it really doesn’t need to be. With these 5 ideas, you’ll be well on your way to generating new and engaging content for your audience in no time.
1. Show off where you work
Home office, small office, huge office, maybe no office? Wherever you work from, show your audience! Let them know where all the magic happens so they can see that what you do is real and authentic; it’s social media remember? You don’t need to be in the middle of the CBD with an open plan space and fancy artwork on your walls to be killing it in your business. That little spare bedroom with a desk in the corner and a bunch of printed inspirational quotes pinned to your wall is just as good! Hey, that’s where I’m at right now 😉
2. Tell people something about you
You’re always going to be telling people about your business, that’s a given, but how often do you tell your audience about yourself?
Do they know you’re a working parent with two kids? That your partner also runs their own business? That you hate the beach? What about your favourite movies, music, food? They should know all these things, because when your audience is ready to buy a product or service, they aren’t just buying the product or service. They’re buying into a brand and part of that brand is (ding ding ding!) YOU! Giving away these little snippets of information helps you to build a more personal relationship with your audience and, over time, they will start to learn your story that has in some way shaped your brand and business.
Don’t be scared to show yourself!
3. Introduce your customers or clients
Everyone loves a good testimonial, but what they often lack is a backstory. It’s great for a client or customer to say that they had a great experience with your business, but how did they get there to start with? I don’t just mean via a Google search either; I mean what challenge/s had they faced and what journey did they go through to get to you. Delving that little bit deeper might uncover some nice stories and insights even YOU didn’t yet know about too and can help you continue doing business the best way you can!
4. Answer the questions you get asked ALL THE TIME
You know the ones. They’re almost a daily occurrence, if not at least a few times a week. These are a great topic to cover in your social media, because chances are, a lot of your audience are wondering the same thing.
The benefit of doing this can be two fold; firstly it’s fresh content for you (yay!), but secondly it shows your audience that your are in tune with their challenges and have the expertise to address and help solve them.
5. Chat live
I can hear you cringing at the thought of this one! You definitely do not want to put your face in front of a camera and speak on a live video to your social media audience! But trust me when I say, this content is worth its weight in gold.
We already know that video surpasses other types of content in terms of the level of engagement it receives. But doing it live can bring even more benefits. You can share information then and there in a timely manner when it is relevant and, considering it has great organic reach across your whole audience, you can’t really go wrong!
Host a Q&A session, do a demo, walk through a work task you are doing which might provide some insight into what you do. The opportunities are endless and once you get over the initial stage fright, chatting to your followers will become just another piece of your marketing puzzle.
So there you have it, 5 ways you can generate fresh new content for your social media platforms. Now get out there and get making that content! Got any questions? Get in touch and let’s chat!